Building Brands for What’s Next
I help consumer brands grow through moments of change: new markets, new categories, scale, and reinvention
Teaspoon: Building a National Marketing Program From Scratch
Snapshot: Bubble tea franchise, 50+ locations · Director of Marketing · Built and led a team of 4 plus agency and freelancers · Brand Strategy, CRM & Loyalty, Partnerships
Brix Holdings: Migrating five restaurant brands onto one loyalty platform
Snapshot: Multi-brand national restaurant franchise portfolio · Fractional CRM & Loyalty Strategy Consultant · 6-brand migration: Friendly’s, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad · CRM & Loyalty, Systems Design, Executive Reporting
Datesy: Launching a new category brand from zero
Snapshot: Premium date syrup CPG startup · Co-Founder & Head of Marketing · Startup budget, freelance and intern team · Go-to-Market, Brand Strategy, Insights
Caliva: Building a trusted brand through legalization
Snapshot: Vertically integrated California cannabis company · Marketing Manager · Grew to 300+ employees · CRM & Loyalty, Experiential, Content
Linne Calodo Cellars: From boutique winery to destination lifestyle brand
Snapshot: Family-owned Paso Robles Rhône-style winery · Director of Marketing · ~15-state distribution · Brand Strategy, CRM, Experiential, Hospitality
KitchenTown: Bringing clarity to a complex business
Snapshot: Food innovation hub (kitchens, food science, consulting, startup programs) · Marketing Manager · Positioning, B2B Go-to-Market, Community & Events
The Zandl Group: Reintroducing Dewar's White Label through culture
Snapshot: Qualitative consumer insights firm · Research Coordinator to Consumer Insights Manager · Clients: Bacardi, Coca-Cola, ESPN, Disney.com, Kellogg's, and more · Insights, Brand Positioning