Hi, I’m Brandi
I'm a marketing executive who leads both sides of growth: the brand that earns attention and the CRM and lifecycle engine that turns first-time customers into loyal fans. For 20 years, I've helped consumer brands through moments of change, from launching new categories to scaling franchise systems to reinventing heritage brands.
My career started in consumer insights at The Zandl Group, sitting in people's living rooms on behalf of brands like ESPN and Bacardi. That's still how I lead: start with the customer, then build the strategy, team, and systems around them. Since then, I've built Teaspoon's first marketing organization across 50+ locations, migrated five restaurant brands onto a single loyalty platform, and co-founded a CPG brand from the ground up.
I'm a hands-on leader. If I'm running a department, I can drive the boat myself, and I bring my team along with me.
What I do
Brand strategy & positioning. Defining who a brand is for and why it matters, grounded in real consumer insight.
CRM, loyalty & lifecycle. Building programs and journeys that grow frequency, ticket, and retention, with the measurement to prove it.
Partnerships & experiential. From a Costco program to sports and entertainment collaborations that expand reach.
Go-to-market. Launching products and brands across retail, Amazon, foodservice, and franchise channels.
Team & system building. Turning tactical marketing functions into scalable organizations.
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